Search engine optimization or SEO for contractors is typically well worth the cost! Search engine optimization means making your website more visible or “friendlier” to search engines, such as Google and Bing. Without effective SEO, prospective clients searching for your services might never see your website!
Understanding more about SEO for contractors can help you decide if paying someone for this service is right for you. It’s also helpful to know more about how website builders and lead generation providers work for contractors. In turn, you’ll get excellent traffic to your site and won’t lose prospective business to a competitor!
What Is Contractor SEO?
First, note some added information about search engine optimization or SEO. Many people assume that you only need to build a website and search engines will then find it easily. This simply isn’t the case!
To help you understand this point, consider the illustration of opening a brick-and-mortar business. Renting a building and unlocking the doors is not enough to get customers inside those doors! Instead, you might put ads on the exterior walls, paint those walls a bold color, hand out flyers, rent billboards, and so on. Every one of these steps helps clients or customers find that building.
Additionally, without advertising and proper signage, a customer can bypass that building entirely. Instead, they’re likely to end up at the doorstep of a competitor! In the same way, SEO for contractors makes it easier for Google, Bing, and other search engines to find your site.
Your next concern might be what’s involved in search engine optimization. Keywords are one vital aspect of SEO. Keywords refer to the words and phrases people use when searching online.
For example, a homeowner in Florida might use the keyword phrase “power washing Tampa.” In turn, a pressure washing company needs to use that phrase on their site, so search engines know that the content is relevant to the client searching.
Search engine optimization also means getting links back to your site on other websites. An SEO expert might write guest blogs for other sites, or open social media pages for your company. These all validate your site and increase its overall trust.
Is SEO Worth It for Small Businesses?
For most small business owners, SEO is an excellent investment. First, consider that search engines like Google and Bing change how they find websites consistently. Keeping up with those changes is often challenging and time-consuming!
However, if you don’t keep up with those changes and build a site with proper SEO, you’ll lose potential customers. Also, those customers and clients are likely to find a competitor’s site that is optimized for search engines.
On the other hand, high-quality SEO for contractors gets potential clients to your site and does so regularly. It can also help convert those visitors to paying clients. The right SEO also helps weed out visitors who aren’t the right match for your products and services. Consequently, you’ll waste less time dealing with poor-quality leads and more time servicing your customers.
Can You Manage Your Own SEO Optimization?
There are a few reasons why business owners might avoid trying to manage SEO optimization themselves. One is that search engines change how they find websites, as said. A company managing SEO fulltime is usually more able to keep up with those changes, ensuring a website doesn’t become outdated.
Also, note that professional SEO providers might use dozens of methods of improving search engine optimization for your page. These can all improve your chances of getting found online, and of outranking your competitors. For example, a quality SEO contractor might geotag photos on your site. This helps validate your website and company, increasing your search engine optimization.
Additionally, note that sites often need fresh content to maintain their search engine ranking. This content can include blogs, new pages, press releases, and so on. Creating this content and then posting it to a site is time consuming and tedious. Also, it’s vital that content writers tackle this job, to ensure quality content that engages readers and keeps your site active with search engines.
Above all, note that some SEO techniques can actually hurt your website! For example, keyword stuffing, or using a keyword too often, can decrease your search engine optimization.
Lastly, remember that time used for search engine optimization and website building is time taken away from your business. Contractors especially might find it more helpful to use their time researching new equipment, managing their books, training employees, and the like. You also want to spend as much time as possible servicing your customers!
For all these reasons and more, consider leaving SEO for contractors to the professionals. An experienced SEO provider ensures quality leads and a responsive website that search engines find easily. In turn, you can spend your time growing your business rather than having to worry about keeping up with the demands of search engine optimization for your website.
