There is no question that SEO continues to be one of the most reliable ways to achieve the bet results with your digital marketing efforts. The long term benefits of building a proper SEO strategy are better than any other strategy you could consider using.
Today, we are going to talk about 3 important SEO trends that are extremely relevant. This is going to give you a clear idea of their value when you are running your next marketing campaign.
1. Start using infographics and more attractive images
The creating of quality content is not just about the text, but also about the images and graphics you use. The best thing to keep in mind with this is that the more you can paint a picture regarding the content, the better.
The use of infographics to explain certain things about your content is always a plus. Search engines are prioritizing content with quality images and graphics. This is why it is always worth investing in proper images that are original and eye catching.
2. Create content that encourages sharing
The power of content marketing is more evident now than ever before. This is something that we need to consider at all times. You have to be careful not to create rushed content that is not of any value.
Content marketing is all about creating something that is better than what the average website publishes. You need to come up with content that is truly unique. The kind of content that people will want to share with friends and family. This is going to create a great snowball effect for your content.
3. Incorporate more video to your content
Video is the next big thing when it comes to Search Engine Optimization for many reasons. You will find that video can be a great way to test new ideas and keywords. The best thing about video is that it caters to a mobile society.
Most mobile users prefer to watch a video than read an article. Even more importantly, over 50% of all people browsing your content are likely to do it from their mobile devices. This s the reason why you need to create as much video content as possible.
SEO vs PPC
In the battle of SEO vs PPC, you will find that SEO wins due to the longevity factor. You can pay for advertisement and you can get a certain number of visitors, but that stops as soon as you stop paying the ads.
In contrast, you will be seeing a large number of new people coming in from content you published months back. The idea is to create evergreen content that will still be appealing and useful to people today.
Final thoughts
The Search Engine Optimization process is one that takes time and effort. With that said, the rewards of the initial hard work and patience are nearly endless. You need to keep this in mind at all times if you wish to be successful with your efforts.
